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In sales, it’s easy to get caught up in quotas, presentations, and performance metrics. While these are important, the most transformative results come when you shift your focus outward—toward your client’s point of view. In aligned sales, success begins not with what you want to achieve, but with what your …
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In sales today, winning a client is only the beginning. The true measure of success lies in keeping their loyalty over the long term. And here’s the key: loyalty isn’t built by simply meeting expectations—it’s built by surpassing them. In aligned sales, that means going beyond the transaction and showing …
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Aligned to Sell: Sales that feel like you — and work. Is this you? You’re a talented entrepreneur with years of experience—but sales still feels uncomfortable. You do the work. You’ve built your website. Maybe you’ve even posted on LinkedIn… but the clients aren’t flowing in. You wish someone would …
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In sales, mistakes are inevitable. Whether it’s a missed deadline, a miscommunication, or an oversight in delivering a service, what truly matters is how you respond. In aligned sales, an apology is not a formality—it’s a powerful opportunity to rebuild trust, demonstrate integrity, and strengthen the relationship. Why Apology Matters …
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In today’s fast-paced business world, sales success isn’t just about what you say—it’s also about how you connect. One of the most powerful yet often overlooked tools in building that connection is eye contact. For sales professionals who want to sell with alignment, confidence, and authenticity, eye contact is more …
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In the world of business leadership things are getting increasingly complex. Given this, one of the most valuable tools at your disposal is clear, well-defined metrics. Without these, it often becomes extremely difficult to track actual progress or understand whether your strategies are effective. As we steer our organisations towards …
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As we enter the fourth quarter, business leaders have a valuable opportunity to pause and take stock of the progress made during the first three quarters of the year. This moment of reflection is extremely important if one wants a better understanding of which strategies and initiatives have driven success …
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Setting goals is a fundamental part of business leadership. Yet, not all goals are created equal. The difference between merely having a goal and actually achieving it often lies in the intention behind it. Intentional goal setting means approaching your objectives with clarity, purpose, and a focused mindset – qualities …
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As business leaders, we spend much of our time focusing on professional objectives such as achieving targets, driving growth, and delivering results. These goals are essential because they provide direction and purpose to our careers. But beyond the confines of the workplace there are other goals that matter just as …
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As the year moves into its final stretch, business leaders face a crucial opportunity to pause and assess. Checking progress on your most important programs now allows you to make sure that all your efforts remain aligned with your goals – and to make the necessary adjustments before the year …
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